first_imgThe sun and the sea are no longer the main motive for the arrival of tourists in Zadar and Zadar County, according to a survey conducted in 2018 on tourists using low-cost airlines who stayed in Zadar County. The research was conducted by the Department of Tourism and Communication Sciences of the University of Zadar at the departure terminal of Zadar Airport from June to November 2018 ( See the full survey in the attachment).The random sample of respondents included 866 respondents over the age of 18, who spent at least two nights in Zadar County.  “The results of the research show that tourists who use low-cost airlines behave in accordance with tourist trends, given that they do not only stay in Zadar and Zadar County, but are extremely mobile, so they visit the whole of Croatia, especially Dalmatia and protected areas such as national parks of nature”, Said Tomislav Klarin from the Department of Tourism and Communication Sciences, University of Zadar. In addition, their arrival is motivated by various motives, among which the motif “sun and sea” no longer prevails, but tourists want new experiences through gastronomy, culture and entertainment, sports, recreation and health facilities and staying in preserved nature. This is also manifested through the content they used, ie through the increasingly complex requirements for certain content in the destination. “The results of the research show their satisfaction, because it can be concluded that the surveyed tourists are generally very satisfied with what Zadar and Zadar County provide. It should be emphasized that there are still elements of the offer that need to be continuously improved. We are pleased with the fact that consumption per person per day amounted to 97 euros, which is above average consumption in Croatia”, Said the county head for economy, tourism, infrastructure and EU funds Lovro Jurišić. When booking accommodation and informing about the destination, the surveyed tourists significantly use Internet services, among which stand out online booking services, travel websites and social networks. They gather a lot of information from relatives and friends, and they would recommend Zadar and Zadar County as a destination to their relatives and friends. The results of the research outline the profile, behavior and satisfaction of tourists using low-cost airlines in Zadar and Zadar County. The most significant results of the research were presented in the Great Hall of the Zadar County to representatives of tourist boards, local self-government units, the Croatian Chamber of Commerce – Zadar County Chamber, Krka National Park and employees in the tourism sector. The surveyed tourists are mostly from Great Britain, Germany and France, but also from other European countries, which is conditioned by the established airlines of low-cost airlines, while the respondents are mostly younger, which is in line with typical passengers traveling by such transport.last_img read more