Tagged with: Events Breakthrough Breast Cancer has appropriately chosen Mother’s Day on which to hold its fundraising Crocus Walk.Charities have for some years been trying to gain added profile for their fundraising appeals and events by linking in with seasonal holidays and other key dates in the year. Magazine editors will almost always give a charity appeal coverage if it links up with a public holiday or date such as Valentine’s Day or Bonfire Night. Breakthrough Breast Cancer is following this trend by linking its Crocus Walk with Mother’s Day.“Organise a Crocus Walk to celebrate Mothers’ Day” reads the charity’s full-page advert in lifestyle magazines. (Incidentally, it is correctly spelled “Mother’s Day” on their Web site). A Crocus walk can be any length, from a walk in the local park to a major hike, and it can be held at any time. Advertisement Breakthrough targets Mother’s Day for fundraising walk 24 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Norwich Union has agreed to provide matched giving for the event, and will match pound for pound all funds raised up to £100,000.Your charity might already have its own day or week, but there still might be time to “acquire” one of the other dates of the year. Howard Lake | 23 January 2004 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.