first_img£1k to invest? I’d buy the Tesco share price today Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! The Tesco share price held firm during the stock market crash, as investors saw the value of grocers as an essential service. It’s up today, after reporting 8% total sales growth in the first quarter, with a massive surge in online sales. If I had £1k to invest, or a similar sum, I’d be looking at buying Tesco (LSE: TSCO) today.Top FTSE 100 stocks like the UK’s biggest grocer are a great way to build your wealth as returns on cash. The Tesco share price has recovered strongly since former boss Philip Clarke’s disastrous tenure. It’s up 35% in just three years, as Clarke’s successor, Dave Lewis, did a solid job.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Unlike many FTSE 100 stocks right now, the Tesco share price comes with a healthy rate of income. The current dividend yield is 4%. That’s hugely attractive, with the average easy-access account paying just 0.26%, according to Moneyfacts.The payout also looks solid, and I’d buy Tesco for that reason alone. With luck, you’ll get share price growth as well, in the longer run.The big problem with the grocery industry is competition. Tesco, Sainsbury’s, Morrisons and Waitrose aren’t just battling each other, but German discounters Aldi and Lidl. Margins are wafer thin. Tesco has fought back well, with its ‘Aldi Price Match’. Customers are making the switch back for the first time in a decade, or more.I’d buy into the Tesco share priceThe lockdown worked in favour of Tesco, as online sales jumped an incredible 48.5% in the quarter. That doesn’t necessarily translate into profits though. Costs rose sharply, as it took on 47,000 extra members of staff to meet demand. Full-year underlying retail operating profit looks set to be flat.Tesco Bank will also have to allow for increased bad debts as the recession takes its toll. It anticipates a loss of £175m-£200m.The Tesco share price is up slightly, at time of writing. Investors are impressed by the way it adapted to the demands of the lockdown, doubling capacity in just five weeks. Online sales jumped from 9% to 16% of total UK sales.This is good news as the trend towards online shopping is likely to continue. Britons are shopping less often, to reduce physical interactions, but buying more when they venture out. That hands Tesco the edge over the German discounters, because of its wider range of household goods.The Tesco share price still faces plenty of headwinds. Shopping habits may change again, as social distancing rules are eased. Customer loyalty is thin on the ground these days. On the other hand, it’s shown flexibility to meet sudden changes in demand, which must hold it in good stead.Better still, there’s that dividend. Tesco doesn’t face the same political pressure to cut shareholder payouts as, say, the big banks.Lewis leaves on 30 September and his successor will have a job matching his leadership. Despite that, I still believe the Tesco share price is a long-term buy today. “This Stock Could Be Like Buying Amazon in 1997” Simply click below to discover how you can take advantage of this. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee.center_img Enter Your Email Address Image source: Getty Images I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. See all posts by Harvey Jones Harvey Jones | Friday, 26th June, 2020 | More on: TSCO Our 6 ‘Best Buys Now’ Shareslast_img read more