New Excellence Awards include new media category Howard Lake | 24 June 2005 | News Third Sector’s award aims to recognise “the digital/internet campaign that most effectively used new media techniques to reach the targeted audience, achieving fundraising/awareness raising success.”Entries for this award require considerable detail. Areas to be addressed include:Background (relevant info about reason for campaign, previous campaigns leading up to this one etc)Aims/targets and why these were chosenHow the campaign was innovativeHow the campaign used the potential of new media to achieve something that could not be achieved with other mediaROI (including estimated lifetime value for committed donors and how this was calculated) Who was targeted and how the audience was selectedHow the campaign was integrated with other mediaThe closing date for entries is 17 June 2005. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 19 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Awards Digital Third Sector magazine’s new Excellence Awards include a new media category.The Third Sector Excellence Awards are designed to celebrate success andachievement in charities and voluntary organisations. They “will celebrate what’s happening in charities at other levels and inall departments, from fundraising or campaigns, to finance or human resources”.The 14 categories include on for new media campaign, a category that has not appeared in many of the charity sector’s other awards ceremonies. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.