first_imgEmployersare increasingly putting beauty before brains, according to a report by theIndustrial Society.Lookinggood, sounding right: style counselling in the new economy reveals the emergingtrend for employers to choose staff for their self-presentation rather thanskills.AuthorsChris Warhurst and Dennis Nickson say the Government must address the issue orrisk the creation of an underclass who do not meet the aesthetic standards ofemployers.Theysay the rise in “aesthetic labour”, particularly in the service sector,increases the potential for discrimination, creating the need for traininginitiatives to address the issue.Thereport highlights a number of cases where employers have discriminated againststaff, including a male off-shore oil worker dismissed for being too fat, apregnant sales assistant sacked for becoming “too fat and ugly” and asupermarket check-out girl sent home to shave her legs so she did not “putcustomers off”.Directorof futures at the Industrial Society, Richard Reeves, said, “We Brits aretraditionally squeamish about admitting that how you look, dress, talk – oreven smell – might be as important as your GCSE results.“Asthe economy shifts towards ‘high touch’ jobs, the premium on presentation isrising. Employers need to tread carefully. Aesthetic labour should be aboutgreat service, not great teeth.”www.indsoc.co.uk Related posts:No related photos. Comments are closed. Firms must be wary of beauty biasOn 20 Feb 2001 in Personnel Today Previous Article Next Articlelast_img read more