content of entrepreneurship in today is not a strange word, there are a considerable number of enterprises, from the media by virtue of WeChat public number operators have high income, especially in the field of electricity providers, more and more vertical content providers are quietly rising. And today’s mobile broadcast era, there are also more and more network began to use their own red platform to sell their own products, but also the content of the electricity supplier to a new climax.
network is the content in red electric rushed in the front of the camp, the network is now popular in bloom, but the red after three minutes of the few, and how to be content with a commercial effective and sustainable grafting together? Content creation or content aggregation itself is not a very easy thing.
at the same time, many mobile information platform, live platforms have also joined the content of the electricity supplier war, will inevitably promote the acceleration of the content of the electricity supplier revolution.
in fact, long before the rise of e-commerce, TV shopping, shopping and other contents of the Journal of product sales based on it has been popular for many years, TV shopping in people’s impression may not be too good, many consumers mention TV shopping, often will feel exaggerated propaganda, or even think TV shopping basically is some of the high and low quality goods, which will produce a sense of weariness. But the TV shopping in the United States, Japan and other countries, is an important channel for consumers to buy goods, the first year of the largest QVC Company in the United States just after the establishment of QVC, operating income of only $more than 100 million, to 2013 has reached $12 billion 700 million, and started to cover Germany, Britain and Italy, France, Japan, China and other countries.
and TV shopping based on video content sales, magazines, newspapers and other shopping is based on text, pictures and other content forms. Some fashion magazines are often located in the high-end shopping, a taste of the crowd, even today the traditional magazine popular in time is generally reduced, there is still some consumers through the magazine recommended channels to buy their favorite products.
TV shopping, shopping magazine popular in the past twenty years from the side told us a little: appears in the content and form of the business is entirely feasible, today’s content providers only to TV shopping to live on the platform, the shopping magazine moved to today’s headlines, headlines, WeChat UC the number of public information platform that nature has not changed, but the media is changing, but with the continuous development of the Internet, the content of electronic business model is clearly more abundant.
" micro quotient " also began to focus on content
rise in the circle of friends, a lot of WeChat users will share their products to WeChat circle of friends and then let the user to buy, but this form is in the WeChat public number has been a good inheritance and development. Then a large number of WeChat public began to launch their own micro shop, which also spawned a lot of