Mobile Games development than gambling flourishes and also crazy, three years have failed
7 million two years burning light
Hangzhou Mobile Games team are losing money earned shouted
reporter Zhang Yunshan
this year’s hottest mobile phone game is "my name is MT", currently has more than 23 million registered users, the game developers moving music excellence, last year to live this year but distress layoffs, valuation of more than 1 billion yuan. The myth flourishes, inspired many young people in the mobile phone game industry in the day and night.
Hangzhou currently there are about 80 hand travel team, a relatively large number of less than 10, only the acquisition of the venture capital of four or five." A venture capital manager told reporters, although very popular, many market participants Mobile Games, but really less than 1/10 money, more in losing money earned crying.
players from computer to mobile phone
hand swam into the largest gold mine
in the work of a design company of Li Min, a home, mobile phone will be the son of snatch, with a few paragraph son’s love to play the game, "zombies", "angry birds", "Temple Escape", recently was a "crazy guess song" and "my name is MT".
Li Min set the game for 1 hours each time. Soon, the son will come with a cell phone. "Mom, can you fill it up?." Li Min helpless to do so, click "OK", a few yuan charge was planning to go.
mobile phones and other mobile intelligent devices, so that mobile games show the potential of volcanic eruption. 2012, the rapid rise of mobile games.
According to the
app store analysts Distimo research shows that the "angry birds" cumulative downloads exceeded 1 billion, the cumulative downloads of "fruit ninja" and "Temple Escape" also reached 300 million and 170 million respectively. Domestic mobile phone game, "my name is MT" and "big head" monthly water already after 20 million yuan, 10 million yuan monthly water over the game of King Arthur "," million "fishing Master 2" paragraph.
According to Analysys think tank
presented data show that the first quarter of 2013, China Mobile game market size reached 2 billion 167 million 900 thousand yuan, an increase of 30.26%, a record high. According to the current growth momentum, 2013 hand travel market is likely to exceed 10 billion yuan. Faced with the trend of mobile users from the PC platform to mobile devices, large client game manufacturers have accelerated the transformation efforts.
mobile phone game is the fragmentation of the player’s time, before going to bed, by means of transport, queuing, waiting for the car, etc., or other meals, open the phone to play the game has become a common scene. Statistics show that 80% of the hands of a single user travel time in less than 10 minutes, there are more than 30% of the total number of users to start the tour every day