text / Tencent technology Sun Hongchao

through the front window to see, is a narrow and muddy natural road, on both sides of the natural path is close to mature corn. Sitting in front of a vertical B2B agricultural electricity supplier delivery staff Zhao Gang (a pseudonym) hard to come back to: "this road is known as the rain no rain today, thanks to the relatively small, otherwise we can only walk into the village."

After a bumpy ride of about twenty minutes,

came up with a small convenience store with no name at the end of the road. This shop is on the wall alone "Cao Jia Gou e-commerce service station" and "kins agriculture", "Chinese supply and marketing cooperatives" posters and slogans to occupy, and in the convenience store across the ramp, the toilet wall is: "build up the family fortunes by working, thrifty by Jingdong" and "on the market, Baidu".


this is now a common scene in rural areas, and in these slogans and small convenience stores hidden behind the Alibaba, Jingdong and other rural dreams.

The ultimate goal of the Alibaba’s

village Amoy is the realization of "rural wisdom", solve multiple functions including the sale, to find work even with ALI platform to complete the medical, tourism, and Jingdong; is the "chicken run" and "financial, fresh, mall and other departments together to raise production in rural areas, trying to create a pin in the closed loop" Jingdong running chicken "project; in the electronic business platform, Baidu, NetEase and other Internet giants by whitewashing the way in the rural market marketing communications.

"are these free of charge?" when Zhao Gang heard the super plan of the village, he was silent for a while and then asked. In fact, Tencent science and technology found in the visit around, Zhao Gang doubts, representing the Chinese farmers and the major electricity supplier platform, there is still widespread demand dislocation, asymmetric information and other phenomena.


Behind the

pair confrontation soldier ants

The two largest rural electricity market

game player in the village is the Alibaba’s Amoy and Jingdong, and in the two giants of the side, around Suning and Gome (micro-blog) as the representative of the pursuers and rush street network, the sale of treasure as the representative of the pure rural electricity supplier.

2014, Alibaba and Jingdong have the layout of rural electricity providers.

in the Alibaba listed on the United States on the eve of the Ali group chairman of the board of directors Ma Yun (micro-blog) led to the rural electricity supplier rush street network headquarters, and have sent several Boali executives and experts investigation; after the United States listed Alibaba put agricultural electricity providers as one of the key development direction of the future, and announced the launch of "1000 County million village plan" the rural strategy in October 2014, will be in the next 3 to 5 years to invest 10 billion yuan to build 1000 county service centers and 100 thousand village service station; at the end of the same year, the Ministry of agriculture leading inspection >