catering enterprises of its super rigid demand and down to earth, are often developed in the flicker of things. I horse O2O think this kind of marketing mode is that many employers see carved sirloin success is also applied to Internet marketing, but it ignores the marketing support behind: good products. The boss wants to make the hearts of customers follow you, you must do the most basic things, such as food, such as restaurant environment, after all, the saying goes, the blacksmith needs its own hardware.


O2O that is OnlineToOffline, is also the next line of sales of physical services and the Internet together, so that the Internet has become the forefront of offline transactions. Online services can be used online showmanship, consumers can use screening services online, and online transaction settlement. Now there are a lot of traditional businesses under the line has begun to achieve its own micro-blog marketing channels through O2O.

, both the group purchase review site, interactive community, or Internet media, business website, the official website of the restaurant and so on, all these can have this nature of O2O platform, completed a business chain from online to offline. As the network marketing channels O2O group purchase only one way only, group purchase itself can not completely represent O2O, of course, if the network group purchase promotion operation using very simple, to the network group purchase for what you can, but to grasp the core competitiveness of the two point "discount" and "high service" you can. Overall, these are tools that are not related to the core issues of food and beverage business.

1, restaurant products, services, environmental problems

catering business, including products, services, the environment of the three elements. The combination of different forms of the three forms the whole business model. In the entire market competition, according to the location of the shop you choose to combine business models, or you define a good model to choose the location of the shop.

product selection, product category, product mix as a decisive factor in the success or failure of food, to continue to research and development, continuous innovation, leading in order to gain the advantage in the fierce market.

service is a key factor in food and beverage business, want to dominate the market, the first to let the customer’s heart follow you, and then let the customer’s pockets follow you. Can let the customer’s heart and pockets follow you on the premise of providing quality service. Guests need to have emotional and psychological attention and respect for the sense of pride and satisfaction, but the need for food and environmental support, otherwise it will be greatly reduced.

environment is the basic factor of the catering business in marketing, a lot of factors of the environment, only the elements of catering to independently control the customer requirements for the different environments, some require quiet, warm, some require some requirements of tradition, some requirements are catering through environmental design to show its own cultural theme. Whether the decoration environment or decoration environment should be close to the customer, >