core tip: May 10th, mobile Internet Conference, HUAWEI mobile terminal chairman Yu Chengdong announced cooperation with the Qihoo 360 to the Qihoo 360 for 360 mobile phone companies.

10, mobile Internet Conference, HUAWEI mobile terminal chairman Yu Chengdong announced cooperation with the Qihoo 360 to the Qihoo 360 for 360 mobile phone companies. Earlier, in May 5th, Qihoo chairman Zhou Hongyi through micro-blog announced a "think half" of the decision: to enter the smart mobile phone.

and on the same day, Baidu announced a partnership with Changhong, pushing thousands of Yuan intelligent Shanghai mobile phone quotes.

this is the Internet gangster collective second hit". As early as last year, Baidu has partnered with DELL intelligent mobile phone, Ali cloud and sky to launch Ali cloud mobile phone, but also with a number of mobile phone factory of Tencent such as HUAWEI and HTC to launch mobile phone.

Internet giants intelligent mobile phone test for half a year, mostly "thunder and rain", the product quality and customer service have been repeatedly questioned whether the marketing channels, and traditional mobile phone manufacturers from product. Hit the machine again, what is it?

founder Hong Bo believes that an Internet gangster to explore the mobile Internet, or push products (such as browsers), or application (such as micro-blog mobile), or sub operating system (such as software store), but without success; two is the success of millet mobile phone, let the Internet bigwigs think apple is still mode the most correct way to return to the "software + hardware + Internet" road, the so-called triathlon mode.

But

think millet mobile phone co-founder Li Wanqiang told reporters, in addition to the "Ironman", the successful transformation of millet mobile phone, due to the use of Internet technology to the mobile phone manufacturing industry: one is the DELL supply chain management mode, to achieve zero inventory, on-demand; two is the Amazon model channels. Shanghai mobile phone wholesale, reduces the channel cost; three is social media marketing based on "zero cost".

in addition to the "born to have a fever in product marketing, the optimal price is more attractive to the" grass root ". Li Wanqiang said: the best price is zero inventory supply chain + e-commerce + zero fee marketing practice.

Hong Bo think: decrypt millet mode is to decrypt the mobile Internet era of manufacturing.

zero inventory supply chain

millet mobile phone users through the network orders, access to market demand, and then through the supply chain procurement parts

Nanjing Yinghuada factory has a mobile phone display hall, NOKIA, Samsung, Motorola, PHILPS, NEC and other dozens of brands of hundreds of different times of the mobile phone, these mobile phone by IAC oem. In a prominent position, placing a millet phone, the label shows that 1000001 (1 million units), on display in March 12, 2012, zero or one. >