network profit model construction need to pay attention to a problem, is the profit model is divided into "parasitic profit model" and "value-added profit model", in order to express this problem, under the first profit model, the profit model refers to a system of commercial architecture system in the object based on the system to create business value to achieve their profit strategies, ways, methods and means. Therefore, the profit model is based on the creation of business value, access to profit and profit strategies, ways, means, ways and means to build an overall business architecture system. But the whole business system architecture is cannot do without participation of the object system, so the profit pattern is not from the system participants to talk about, in fact often build a new profit model is the need for new participants involved, so the new profit model and the new system participants have a certain relationship in this paper, to divide the profit model is based on the nature and type of contact.

      the so-called "parasitic profit model" refers to the profit source of profit from the original profit system, part of the new system in the object, if the new object in intervention can bring profits and benefits to the system of substantial growth, each of the participating objects because of the large scale growth get more benefit, then the new profit model even if it is successful, but one thing needs to be pointed out is the new system involved in object intervention did not bring new profit point or a profit growth point, but through their own intervention through the system operation efficiency, cost to reduce the other ways and means to achieve the amplification of profits, the expansion of the original income; and if the new system is involved in the object involved and did not give the whole system As well as the participation of the various objects of the system to bring the benefits of amplification, then the new system to participate in the object will undoubtedly become a system of exploitation, the new profit model is a failure.

      the so-called "value-added profit mode" is a new system of participants involved, bring new benefits and profitability and profit growth point, to the system as a whole and system each object will bring more revenue, the interests of the amplification of profit expansion tend to have more space to play, rather than "parasitic profit model" that the interests of the amplification by various resource constraints, so the growth rate is the bottleneck, it is difficult to have a big breakthrough. The understanding of this issue, has important practical significance to build the network profit model, because of the use of the Internet technology and the means to achieve new profit model, it is to build a network platform in this system, they brought two major new objects in the network platform for the entire intervention system:

      first, the network platform itself and the operation of the network platform;