"it was the best of times, it was the worst of times." Over the years, Dickens wrote this sentence in the universal lead rotten as a casual top hat, countless people trying to use it to cover the multiple aspects of this era. But in many cases, this strong contrast is not the truth – at least for the current Chinese entrepreneurs, this may be the best of times, there is no second.

select the field of diversification, organizational form of flexibility, personal risk dilution…… The cost of making a big difference is the most important thread and the biggest variable of the business age – but "low cost" does not mean "high returns."". As you know, business is not easy, a close call, Chinese the average daily birth of 12 thousand new companies, but 100 start-ups only 7-8 can survive the "three year itch".

entrepreneurs need help, and this is what the giant companies are willing to open, such as suning.

recently organized by the "Su Ning 2016KK Zijin Mountain venture, listen to that idea" Suning financial officially launched the private equity financing platform Suning, Suning earlier entrepreneurial business landing, which is important to many industry insiders as Suning multi-level layout entrepreneurial ecosystem.

is also at the meeting, Zhang Jindong, chairman of Suning holdings group and the Journal of the founding editor of the journal, Kelly, Kelly shared the views on the future of the ·. They a doer, a theorist, opinions are very similar. In summary is: every era has its outlet, someone to bypass roads, there will be people in the dance, the market is not scarce opportunities.

the key is: where is it?

from the winner to winner

· Horowitz in the "start" in the following sentence review their pioneering time: "as CEO more than 8 years, only 3 days in the remaining 8 years, almost all difficult."

this is a true portrayal of many entrepreneurs. In a sense, the essence of entrepreneurship is to determine a goal, and then explore a new integration in the vast market resources to achieve it. But as Zhang Jindong said in the hearing on: business needs not only creativity, also need capital, technology, talent and a lot of resources, and the accumulation of time, it is not easy to be, from the quantitative qualitative change, is a "left for the king" process.

this process is composed of a specific problem, the only thing entrepreneurs can do is to find the problem, solve the problem, repeat the process, repeat the maximum number of winners. In order to make more innovative enterprises from the left into the winner, rather than died before dawn, March 30th Suning Suning investment group was established in Shanghai, through the establishment of Jinshi fund, Ding Yuan fund, a fund of funds and funds, cultural consumption, 3-5 years to invest 300-500 billion, key support those with technology progress and consumption >