2013, due to a large number of media exposure of food safety issues, leading to the downturn in the food and beverage industry. The most profitable food and beverage industry suffered an unprecedented blow.

2013 in the first half of this year, the catering industry continued in 2012 at the end of the down trend, the growth rate continued to decline, facing serious challenges of declining profits, 3, April H7N9 flu epidemic is so weak growth of the catering industry one disaster after another. Association of China before cooking released "analysis of catering market in the first half of 2013 and the second half of the forecast report" (hereinafter referred to as the "report"), the "report" pointed out that the first half of 2013, the development of the catering industry showing a growth rate fell sharply, picking up the emerging situation, catering enterprises showed a warm and cold business transformation and upgrading accelerate the situation.