cosmetics is now people go to frequently use, has a very high market demand, is also very worthy of the business industry, cosmetics shop opened, not only to have a good product, but also to have good management methods, so as to gather embrace more popularity, bring good business for the store. In order to help more investors to start a better business, small channels for the cosmetics shop to bring the most practical business methods, hoping to help you.
maintain store charm
open cosmetics shop, entrepreneurs will do some planning for the store, try to show the most attractive style. After the opening of the cosmetics store, you can not take it lightly, to ensure that the cosmetics store to join the new and special, in order to make your brand stores will never catch the sight of customers.
pursuit of commodity charm
people believe that consumers are now like the vulgar, the biggest names, satisfied with the goods, in addition to the price of the same goods than the price, the nature, but also more than those who function, good results.
product positioning in line with the mass consumer group
as Watsons’s product positioning is consistent with the mass consumer groups, the main face of the low price high school level products, most of which involve a low-end price level for the selected products, consumer group products to each of them have different levels of needs, from the location have a high school low price product display area. The choice is more convenient for customers.
improve service charm
stores, the charm of the goods, and then improve the charm of the service, which is to make the staff feel that everyone inside the shop is very friendly, home consumption is a kind of enjoyment. Good service reputation.
service reputation to become the largest consumer consumption source, a reputation has become a gold Watsons, Watsons in the consumer, you can easily enjoy the different services, such as you buy things in the store, the store staff will tell you, what can I do for you? Or you buy 2 above products, shop attendants will take the initiative to give you hand basket, this is Watsons’s reputation in the brand effect.
promotion is often the most direct and most effective way to improve performance, especially in the seemingly prosperous, but the decline in the consumption of the internal heat of the cold, promotion is more important, can increase the freshness. The source suggested that the best way to determine the performance of their own sales promotion in order to play a role. For example, the planning of the purchase of the purchase of the impulse and the impulse to buy different ways to store.