[Abstract] the increase for cash capital increase, should be able to fill the blood for subsidy war.

 

Tencent

technology news (Xiang Xin) August 27th news, Hualian shares announced that the company’s wholly-owned subsidiary of Singapore business company intends to increase the form became a shareholder in Rajax, capital of $90 million.

announcement shows that the way to increase capital for cash, capital sources for their own funds. Rajax’s main operating brand is hungry".

after the capital increase, the Singapore commercial company will have a Rajax priority subscription, and enjoy the right to information and verification.

The

announcement also shows that the Singapore business positioning the company for operators of community shopping center, catering industry accounted for a very high in the shopping center, and "hungry" as a mobile food service platform Chinese leading business, have very strong complementarity with the company, they can cooperate with each other for the surrounding community residents to provide more convenient service. Therefore, this investment can improve the community service functions of shopping centers, and promote the company actively explore the use of the Internet to try to integrate the advantages of online and offline development, in order to enhance the company’s comprehensive competitiveness in the industry.

According to

iResearch research report shows that in 2014 China Mobile Internet users more than 560 million people, the scale of China catering O2O market reached 97 billion 510 million yuan, accounting for only 3.5% of the overall proportion of domestic food market, has great market potential.

as one of the domestic brands catering O2O market, "hungry" platform is generated each day nearly 2 million orders, monthly turnover of over one billion and five hundred million yuan, covering 252 City home, including catering franchisees more than 30 million, the total consumption of more than 40 million users.

and "hungry" in Shanghai, Beijing, Guangzhou and other 25 of a second tier city has more than 4000 full-time and part-time delivery team more than delivery team of 200 thousand people, to provide "instant delivery service for a chain of more than 20 thousand brands and more than 100 thousand local small businesses.